The Ethics Of Hell?

I don't scare easily, but the words of Dawkins in this video sent chills up my spine. He is actually advising people to reject God. To turn against the source of all love, all life, all forgiveness. He is holding open a door that can only lead to despair and encouraging us to walk through it. It is an invitation to self worship. And what is the reward, according to Dawkins, of taking this step? We should do it so that we do not waste "the lightening flash of consciousness" that is the materialist definition of life. Man that is cold.